Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of
Read more →“Back in the day, political currents could shift thanks to, say, a bad headline in the morning paper or a revealing story on the evening news. Nowadays, videos posted online have proven just as powerful in upending the political world.” — Politico’s Patrick Gavin in a great
Read more →When it comes to getting people to watch online videos from media sites, Google is still the largest source of outside traffic.So, you’ve heeded our advice and you’re filming videos to put online to help tell your organization’s story. Good job. But how, exactly, are you delivering
Read more →Here at Merc, our basic philosophy is that the growing number of online communications tools still aren’t as important as producing compelling, engaging content. Of course, that’s been true throughout history. Any communications tool — be it Twitter, Facebook, a typewriter, a phone — is only as
Read more →“All that online stuff is great, but we don’t want to target kids. We want to target adults and voters.” Boy, have we heard that line before. I’m willing to bet you have, too. Believe it or not, there is still a misconception that online communication is
Read more →UPDATE: I’m happy to disclose that today (a few hours after posting the original post below) we did receive a personal email from the customer relations manager at our Toyota dealership, and I believe it was totally unrelated to the post below. Score one for Toyota! My
Read more →So, Josh Dickinson at Above the Law has a post that warns small law firms against “social media marketers.” In Dickinson’s opinion, social media marketers: (1) are undercutting the professionalism that should go hand in hand with practicing law, and (2) are useless because lawyers either do
Read more →Here’s an interesting story from Roll Call about Republican Congressional candidates outpacing their Democrat opponents in this election cycle. Republican Senatorial candidates for the 37 seats in play this year have 1.43 million fans on Facebook pages linked to their campaigns, while Democrats have less than 300,000.
Read more →A house cannot be built by hammer alone. Similarly, an online marketing strategy cannot be built on Twitter or Facebook alone because they — like a hammer — are just tools. Without a content strategy, those tools don’t mean much. For many, whether a small start up
Read more →For most of 2010, we’ve been counseling our political clients to invest a minimum of 10%-12% of their total ad budget on political advertising. It appears, according to this MediaPost piece, that this political ad rule of thumb is set to rise: This year’s political ad spending
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