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Posts Tagged ‘Merc Strategy Group’

Well done, Southwest Airlines

by Curt Mercadante There are some organizations that “walk the walk” with their social media programs.  And then there are those that merely go through the motions. It’s easy to tell them apart. Take Southwest Airlines, for example.  They clearly have taken the social media plunge in

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Some New Clients for Team Merc

by Curt Mercadante We’re fortunate to work with a great group of clients that challenge us each and every day. And we’re pleased to announce the addition of some new clients to our team: Metropolitan Chicago Healthcare Council (email advocacy) Illinois House Republican Organization (email advocacy) Gary

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Quoted: Illinois Campaigns Lacking Online

I’m quoted in this article from today’s edition of PrairieStater.com about the lack of successful online programs among Illinois campaigns and candidates.

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Twitter's Four Degrees of Separation?

by Curt Mercadante We’ve all heard about the “Six Degrees of Separation” — the theory, originated by Stanley Milgram, that any two people on earth are connected to each other by a maximum of six interrelated contacts. But does Twitter actually provide a closer network?  A mere

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The day before the day before

by Curt Mercadante I still remember my high school summer at the University of Wisconsin Cross Country Camp, and one of the coaches’ repeated mantra: “The day before the day before is always more important than the day before.” What it means is that a good meal

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Social Media Isn't a Strategy

by Curt Mercadante I wanted to share this article from the latest issue of The Public Relations Strategist about how PR professionals can adapt and score successes in this new media environment. My favorite point: “Train your company and your clients to stop thinking of social media

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Getting started on Facebook

by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. If, by now, you haven’t figured out that Facebook isn’t just for kids — it’s time to get

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Getting Started on Facebook

by Curt Mercadante The video excerpt below is from my presentation last month to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo, in which I discuss getting started on Facebook. Please also click here to get a free copy of our new e-booklet: The Press Release

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The Secret to a Successful Company Blog

Thanks to Rick Stratton at Feed.us, who forwarded me this Inc. article discussing the secret to successful corporate blogging. The secret (which will shock many) is to avoid the hard sell. Avoid talking all about yourself, your company or your services. As the author, Joel Spolsky of

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Twitter: The Online Cocktail Reception, Part II

Following is Part II of Curt Mercadante’s explanation of the “ins and outs” of Twitter — excerpted from his recent presentation to the Hilton Head Island-Bluffton Chamber Business Expo:

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