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Posts Tagged ‘Facebook’

New Study: Most Brands Fail @Twitter

A new report from 360i shows that most brands are coming up short in their attempts to utilize Twitter as a marketing tool.  But let’s be clear — it’s the brand’s use (or abuse) of the medium, rather than the medium itself, that is holding them back.

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Small Businesses Turning to Social Media in Tough Economic Times

With uncertain economic times, small businesses have to keep their wallets tight to keep their books out of the red. In order to keep your head above water, you have to advertise. Although costly, it is necessary to boost sales, grow your business, and have a positive

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Adding Foursquare to Your Organization's Social Toolkit

Many companies are using Facebook and Twitter as part of their PR campaigns, but other social networking gems are popping up that could be beneficial to businesses and their online communications strategy. Foursquare is a social networking platform that allows its users to “check-in” to virtually everything

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Are you ready for a communications climate change?

Does each one of your tweets require a multi-step approval process within your company before posting on Twitter? Are all of your Facebook status updates products of rigorous review processes by your communications, legal and policy departments? Does the above result in social networks in which you’re

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The death of email? Call us skeptical

So, this week Facebook COO Sheryl Sandberg predicted the death of email: “Email is probably dying.” Forgive us if we’re skeptical. While nobody can fully predict what new technology will take hold over the next few years, email is still the fabric that holds together online communications.

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Sorry, Folks. The Social Webz Isn't Just For Kids

“You know, I have so many people to thank for being here, but I really have to thank Facebook. When I first heard about the campaign to get me to host Saturday Night Live I didn’t know what Facebook was, and now that I do know what

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An hour with @scobleizer

by Curt Mercadante Earlier this week, I had the pleasure of listening in on a Bulldog Reporter teleconference featuring social media/tech evangelist Robert Scoble, entitled, “2010 Tech Trends and Tactics.”  (You can view the live tweets here.) What made this teleconference so interesting is that here you

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Unplug, and focus on the music of your online communications program

by Curt Mercadante Last week, my wife and I had the pleasure of spending the weekend in New Orleans to celebrate our anniversary.  On Saturday, we were fortunate enough to happen upon the Preservation Hall jazz club, which is, in my honest opinion, a national treasure. As

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Social Media Isn't a Strategy

by Curt Mercadante I wanted to share this article from the latest issue of The Public Relations Strategist about how PR professionals can adapt and score successes in this new media environment. My favorite point: “Train your company and your clients to stop thinking of social media

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Getting started on Facebook

by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. If, by now, you haven’t figured out that Facebook isn’t just for kids — it’s time to get

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