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Posts Tagged ‘Curt Mercadante’

What is 'social media'?

The video excerpt below is from my presentation last week to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo, entitled, “The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign.” In this excerpt, I deal with an overview of the

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Presentation from the Hilton Head Island-Bluffton Chamber Business Expo

by Curt Mercadante Following is the PowerPoint I utilized during my presentation to the Hilton Head Island-Bluffton Chamber of Commerce Business Expo on February 18, 2010. The Press Release is Dead: Using New Communications Tools to Build Your Business, Non-Profit or Campaign View more presentations from Curt

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Conversation First. Sales Second.

by Curt Mercadante We were fortunate to do a small, online lead generation project last year for a company called K9Cuisine.com — online purveyors of premium and organic pet food. This is a great, family-run company based in rural Southern Illinois — started by pet owners who

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Hilton Head Monthly Preview Our Upcoming Address to Business Expo

by Curt Mercadante The most recent issue of Hilton Head Monthly previewed my upcoming address to the Hilton Head-Bluffton Chamber of Commerce Business Expo: More than 2,000 people are expected to attend the expo, a face-to-face marketing opportunity that can be extremely valuable to entrepreneurs and other

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Merc Client Wins Illinois Republican Primary

Congratulations to Jason Plummer, the winner of the 2010 Republican Primary for the office of Illinois Lt. Governor. Jason made a strong commitment to building his campaign’s strategic online program, and we were honored to help him build a strong, statewide online grassroots network that was a

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How techno-savvy does one have to be to start a "social media" program?

by Curt Mercadante This is Part III in a series of answers I provided to the Hilton Head-Bluffton Chamber of Commerce in advance of my keynote address at their February Hilton Head-Bluffton Chamber of Commerce Business Expo.  You can view Part One here and Part Two here. Following

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How much time or resources does a strong "social media" presence require?

by Curt Mercadante This is Part II of a series of answers I provided to the Hilton Head-Bluffton Chamber of Commerce in advance of my keynote address at their February Hilton Head-Bluffton Chamber of Commerce Business Expo.  You can view Part One here.  Following is my answer to

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How Would You Define "New" or "Social" Media?

by Curt Mercadante On Feburary 18, 2010, I will be the keynote speaker at the Hilton Head-Bluffton Chamber of Commerce Business Expo, delivering a presentation, entitled, “The Press Release is Dead: Using New Communications Tools to Build Your Business, Non-Profit or Campaign.”  As part of the pre-promotion

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Reality Check on the 'Money Bomb'

by Curt Mercadante Over the past few years, a handful of political candidates have utilized online “money bombs” to raise significant sums of money for their campaigns. The first high-profile money bomb occurred for 2008 Republican Presidential candidate Ron Paul, who used the tactic to raise millions

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Engage, don't just broadcast

by Curt Mercadante As Feed.us’ Rick Stratton correctly points out in this post, the importance of your Web site’s once-cherished homepage is fast waning. Why?  First, because Google, Bing and RSS readers have made every single page of compelling content on your page vital. Second (in our

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