As Pinterest continues its grow its user base, users are finding new ways to curate and access interesting content. You can read our earlier post that provides a complete guide to Pinterest to get started with this platform. As the platform is maturing, new tools are sprouting up to make your Pinterest experience great and do more with your Pinterest campaigns. In this post we will provide a guide to all the major Pinterest tools and how you can use them in your campaigns.
Collection of Pinterest tools
This is a simple Chrome Plugin that provides you simple tools to make your Pinterest experience better. It helps you enlarge pins on hover, easily pin any image from a website (by just right clicking it) and browse through popular pins in Pinterest.
By default Pinterest allows only images from a website URL to be bookmarked. This is a problem for websites with no good images and when you want to showcase your entire webpage. However, Snapito helps you work around the issue by allowing you to take screenshot of the entire website, along with the URL and pin it. An alternative to Snapito is Url2Pin.it that does the same function with their Screen2Pin plugin and ShotPin that provides a Chrome plugin to take the screenshot and crop it to fit your needs.
Pinreach (previously PinClout) is a social analytics app that lets you keep track the effectiveness of your Pinterest campaigns by measuring the activity, impact and reach of your pins. We have covered the mainstream social media influence tools in our earlier post and this tool might prove an effective addition to that list. Alternatives to PinReach include Pinpuff that gives the score of your Pinning effectiveness, and Pintics that provides you traffic analytics.
Pin A Quote – Posting text is a problem in Pinterest as the platform is built around images. This tool lets you capture text quotes and easily convert it into good looking images that you can pin in your boards.
This tool, currently in private beta, gives you a comprehensive dashboard to manage your Pinterest account. Features include pin statistics and ability to schedule the pins. Another tool that does something similar is Curalate that lets you measure, monitor and grow your Pinterest influence.
In any social network there are millions of communication channels going on at the same time. For marketers it is important to understand which among them are important and track the trends in topics. Repinly provides you the major trends by tracking top pinners in terms of followers, top pins in terms of repins and popular boards and categories. It is an interesting tool to manage the information explosion.
This tool lets you spin through interesting pictures from various networks (Twitpic, Reddit, Youtube etc.) and instantly pin it along with an attribution to the source. It could be an effective way to keep your Pinterest account alive with interesting content.
- Other tools from Pinterest
To find out how many times your website is pinned you can go this url (replacing YourWebsite with your actual URL) http://pinterest.com/source/*YourWebsite* This will help you understand how popular is your website in Pinterest, even if you don’t have a Pinterest account.
Pinterest also provides you simple “Follow Me on Pinterest” button and “Pin It” button for your website, apart from a “Pin It” Chrome button to easily pin websites. You can access these tools in Pinterest Goodies.