Thanks to Sean Hackbarth for forwarding on this great post from Steve Rubel, “Big Idea 2013: Put a Content Engine Inside Your Company.” We must be ahead of our time — because this is the exact advice we gave several years ago in this post. The advice
Read more →For the past year, I’ve been declaring that the press release is dead (much to the chagrin of many PR folks who make their living off writing such releases.) In reality, I believe that the press release has simply taken different forms. We’ve garnered media coverage from
Read more →by Curt Mercadante The following post is taken from our new, free booklet, The Press Release is Dead: Using New Communications Tools to Build your Business, Non-Profit or Campaign. If, by now, you haven’t figured out that Facebook isn’t just for kids — it’s time to get
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