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Archive for the ‘Technology/Tools’ Category

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Replacements for the Press Release?

On January 10, 2011 / Content, Technology/Tools, The Press Release is Dead / Leave a comment

For the past year, I’ve been declaring that the press release is dead (much to the chagrin of many PR folks who make their living off writing such releases.) In reality, I believe that the press release has simply taken different forms. We’ve garnered media coverage from

Where can you get the most bang for your online video buck?

On December 24, 2010 / Content, Online Video, Technology/Tools / Leave a comment

When it comes to getting people to watch online videos from media sites, Google is still the largest source of outside traffic.So, you’ve heeded our advice and you’re filming videos to put online to help tell your organization’s story. Good job. But how, exactly, are you delivering

Groupon's Strength Lies in Its … Writers? Yep.

On December 22, 2010 / Content, Email Marketing, Technology/Tools / Leave a comment

Here at Merc, our basic philosophy is that the growing number of online communications tools still aren’t as important as producing compelling, engaging content. Of course, that’s been true throughout history. Any communications tool — be it Twitter, Facebook, a typewriter, a phone — is only as

Just how many Americans are watching online video and online video ads? A lot.

On December 16, 2010 / Content, Online Advertising, Technology/Tools / Leave a comment

As we’ve preached for some time, online video should be one of the primary tools in your communication’s tool belt. In our humble opinion, it’s the most valuable storytelling tool out there. The most recent comScore U.S. Online Video Rankings shows why — namely, the sheer, massive

Enough Online Viewers to Populate Three Illinois Cities?

On October 19, 2010 / Content, Online Advertising, Political Campaigns, Technology/Tools / Leave a comment

Illinois Statehouse News has this great story on the reach of online videos during this campaign season: The four candidates at the top of the ticket have reached almost 425,000 people via the Internet–enough to populate Illinois’ three biggest cities outside of Chicago. Kirk’s video viewers alone

Shutting Down Twitter, Shutting Down Open Government

On September 28, 2010 / Clients/Case Studies, In the News, Technology/Tools / 1 Comment

We’re proud of the work we’ve done to help Cook County Commissioner Tony Peraica use Twitter to open up county board meetings. We know that the mainstream media — and voters — are following his Tweets, and they’ve even used it to get leads to break real