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Archive for the ‘Political Campaigns’ Category

Google+: A Primer for Politicians and Political Organizations

Just when you were finally starting to figure out Facebook and Twitter … along comes Google’s entry into the social media world with Google+. Google+ is still officially in “beta” right now, but they’ve started opening up the invite process. According to this Wall Street Journal report,

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Stop Merely Broadcasting and Start Building Relationships

Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of

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This Mayor's Putting It All Online

Here at MSG, we’re fortunate to do what we love working for clients in which we believe. As a company that specializes in online content, we are strong believe in the power of online government transparency to foster trust in our elected officials, while allowing taxpayers to

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Web Creating a Society of Introverts? Nope, Just the Opposite.

Are active Internet users more or less likely to participate in groups overall (online and offline)? A new study from the Pew Internet & American Life Project sheds some light on the issue: 75% of all American adults are active in some kind of voluntary group or

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Why you need to diversify your media marketing mix (hint: Internet making big gains over TV as Americans' main news source)

It used to be political campaigns and brand marketers could go to the well for a simple broadcast ad formula to plan their media buys. Not anymore. Media continues to fragment, as consumers rely and new and different ways to get their news and content. The Internet

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Online Video: 'Upending the Political World"

“Back in the day, political currents could shift thanks to, say, a bad headline in the morning paper or a revealing story on the evening news. Nowadays, videos posted online have proven just as powerful in upending the political world.” — Politico’s Patrick Gavin in a great

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Older Americans Aren't Online, Right? Wrong, and Here's the Proof.

“All that online stuff is great, but we don’t want to target kids. We want to target adults and voters.” Boy, have we heard that line before.  I’m willing to bet you have, too. Believe it or not, there is still a misconception that online communication is

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How to Run an Efficient, Winning Campaign (Hint: Online=Victory)

Our firm has been fortunate to play a role in some key winning judicial races during the past decade.  While these races are often overlooked by the media and voters alike — they are often some of the most important races on the ballot. In 2010, we

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The Anatomy of Three Winning Online Campaigns

In 2010, the Illinois Chamber of Commerce hired our firm to build online campaigns in three targeted, federal campaigns.  All three campaigns were victorious. During the last three weeks of these campaigns, we delivered 12.6 million impressions of online, expandable, rich-media ads.  These ads garnered more than

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How Governor Perry Ignored the 'Media' and Won

Times, they are a’changin. I first started out as a traditional press flak 15 years ago — spending my days drafting press releases and calling reporters on the phone to pitch stories for my clients. These days, I spend my time drafting 140-character tweets or advocacy emails

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