Archive for the ‘Email Marketing’ Category

A Dozen Tips for Building an Effective Landing Page

On April 24, 2013 / eCommerce, Email Marketing, Political Campaigns, SEO / Leave a comment

Too many marketers spend a lot of time and effort in building their Web sites or focusing on their outbound communications (emails, online ads, etc) — but too little time in building their individual landing pages. What’s a landing page? Simple: It’s the page to which you

The Number One Reason Your Online Fundraising Campaign is Going to Fail

On April 22, 2013 / Email Marketing, Political Campaigns / Leave a comment

It’s Deja Vu all over again. After the 2008 election, the media and politicos were stunned by the successful online fundraising effort of Barack Obama’s presidential campaign. In the wake of that campaign, everyone wanted to be like Barack. As a result, we had clients — ranging

Time to Rev Up Your Content Engine?

On December 11, 2012 / Content, Email Marketing, The Press Release is Dead / Leave a comment

Thanks to Sean Hackbarth for forwarding on this great post from Steve Rubel, “Big Idea 2013: Put a Content Engine Inside Your Company.” We must be ahead of our time — because this is the exact advice we gave several years ago in this post. The advice

Election 2012 in Hindsight: What’s the Blueprint for the Online Campaign of the Future?

On November 14, 2012 / Email Marketing, Online Advertising, Political Campaigns, Technology/Tools / Leave a comment

Much will be written (and already has) about why President Obama won on November 6, 2012 — and why Romney lost. In the end, it was a “game of inches” (a change of a mere 407,000 votes would’ve meant a Romney election) — and, as with any

Call To Action: Are you Paying Attention to it?

On May 9, 2012 / Content, Design, Email Marketing, Online Advertising, Small Business, Technology/Tools / 2 Comments

You have a great ad campaign that gets your users to your website. Now, how do you make sure the visitors do the action you would like them to do — buy your product or subscribe to your newsletter? This is where designing an effective “Call to

Email marketing best practices

On May 7, 2012 / Email Marketing, Small Business / Leave a comment

Even with the arrival of social media, email marketing is still relevant to a big chunk of the consumer and business demographic. Emails are the cheapest way to reach a mass audience and once you have built an audience they are a great way to connect with

Shiny new toys? Or stick to the basics?

On May 5, 2012 / Content, Email Marketing, Social Media, Technology/Tools / 1 Comment

As the parents of three young children, my wife and I know full well what it’s like to have our kids pleading with us to buy the “cool” new toy. Many times, it’s frustrating to watch them play with the shiny new object for only a little

18 Questions to Kick Off Your Organization’s Content Audit

On May 1, 2012 / Content, Email Marketing, Online Advertising, Political Campaigns, Social Media, Technology/Tools / 1 Comment

The first step to building your successful (online) communications program should be the completion of your content audit. As we like to say, such an audit can help your organization realize its “inner content.” Truth be told, it’s more than just simply about content. This audit stage

Stop Merely Broadcasting and Start Building Relationships

On July 20, 2011 / Content, Email Marketing, Online Advertising, Political Campaigns, Technology/Tools / Leave a comment

Which would you prefer for your organization: merely broadcasting messages to consumers over a short period of time, or building long-term relationships with these consumers to create loyal advocates for your cause? We prefer the latter, and believe this long-term relationship building is the true strength of