It used to be political campaigns and brand marketers could go to the well for a simple broadcast ad formula to plan their media buys. Not anymore. Media continues to fragment, as consumers rely and new and different ways to get their news and content. The Internet
Read more →“Instead of marketing, we’re just going to communicate. We’re going to talk to your customers and explain who you are, how your thing will make their life better, and then we’ll spell out exactly what they should do next.” — Great advice from Sonia Simone, writing at
Read more →As we’ve preached for some time, online video should be one of the primary tools in your communication’s tool belt. In our humble opinion, it’s the most valuable storytelling tool out there. The most recent comScore U.S. Online Video Rankings shows why — namely, the sheer, massive
Read more →We just got some tracking data on one of our online rich media ads — and I thought I’d share the data with you. This ad is up and geo-targeted into a Congressional District here in Illinois. We’re halfway through the ad campaign, and so far we
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